Our Methods

  • Focus Groups

    Focus Groups

    Particularly useful for exploring attitudes and feelings, and uncovering issues that may be otherwise unknown.

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  • Depths

    Depths

    A qualitative research technique that is useful for testing new product or service concepts or to gain a greater insight.

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  • Semiotics

    Semiotics

    The same word, picture or gesture can mean very different things according to the background and culture of the person who sees it.

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  • Eye Tracking

    Eye Tracking

    Understand exactly where consumers are looking as they go about making their everyday decisions.

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  • Online

    Online

    Reach a much greater number of consumers at a significantly lower cost than through the use of postal or other traditional techniques.

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  • Street & Halls Tests

    Street & Halls Tests

    One of the best ways of getting feedback from consumers, is to catch them while they are out shopping on the high street.

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  • Telephone

    Telephone

    Telephone interviewing is one of the best ways of contacting customers at minimum inconvenience for them.

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  • Home Placements

    Home Placements

    Cost-effective qualitative and quantitative product testing

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