Shopper Behaviour

Innovative techniques looking at the complete shopper journey

Heawood delivers shopper insights that help shopping malls, retailers and manufacturers understand shopper behaviour, motivations and decisions inside and outside the store and online.

Through a range of innovative techniques we focus on the entire shopper journey and explore shopper attitudes and behaviours around the key touch-points including; store environment layout, category layout, packaging, promotions and in-store communications (POS) and provide competitive advantage in these areas.

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