We help brand owners develop an insight platform based on an understanding of shopper needs from which they can create a growth strategy and a ‘path to purchase’ plan. It can also provide a health check for an entire category or even across multiple categories.
Through a range of innovative techniques we focus on the entire shopper journey and explore shopper attitudes and behaviours around the key touch-points including; store environment layout, category layout, packaging, promotions and in-store communications (POS) and provide competitive advantage in these areas. We can help brand owners:
The process will involve a mixture of qualitative and quantitative research covering: customer planning, information gathering (online, shopping, word of mouth etc), the purchase decision and post-purchase reflection
Ideally, the qualitative element would ensures that we are able to speak to shoppers at every stage of the purchase journey and in the shopping environment with all the associated stimulus of competitive displays, salesman demonstrations, and display materials whilst also allowing the researcher time to observe and randomly intercept shoppers. It would enable us to draw upon a range of research techniques, including observation, intercept and mini or full depth interviews. We may also recommend focus groups either where the information gathering process is more complex or as an alternative to in-store work where time and budgets demand.
In addition, consideration would also be given to mystery shopping to evaluate the advice, response, level of support provided by the various outlet groups. We would then compare and contrast the views of shoppers to understand the extent to which their needs, and your interests, are being satisfied.